Using Amazon Attribution to Manage the Success of Facebook Ads
Using Amazon Attribution to Manage the Success of Facebook Ads

Using Amazon Attribution to Manage the Success of Facebook Ads

One of the marketing problems I’ve always had as an author is knowing if my Facebooks Ads (or other similar platforms) actually produced a sale. I know the metrics which Facebook gives me – reach, impressions, CTR etc – but not if someone actually bought a book as a result of clicking on one of my adverts. So, I’ve been delighted to have discovered Amazon Attribution.

What Amazon Attribution does is let me setup a “tag” through my Amazon Ad account (in the Measurement & Reporting section), which creates a unique URL which I can add to my Facebook ad instead of my Amazon ebook (landing) page. Now, when someone clicks on my Facebook ad, it still takes them to my Amazon ebook page, but it also gets recorded in my Amazon Ad account, so I can now get all the stats I’d normally get when I do ‘native’ Amazon Ads: click-throughs, units sold, estimated KENP royalties etc. Whoop!

Amazon have a good page and video to tell you all about this: Create an Amazon Attribution campaign.

I hope this helps my fellow authors.

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